Before going deep into better understanding of what digital marketing is. It refers to the use of different marketing strategies like advertisement and promotion with the help of the internet. This would include the means like mobile apps, websites, social media and other search engines. These platforms are used as a medium of convey and approach to the common masses which would eventually buy those goods and services.
Digital marketing is diverse and can be done via different means. Some of the common means that are used are as follows: –
- Search engine optimization – this is a process by which the search process of google is mobilised. When searched for similar items, promotions or websites are made available. This guides the search results of the people. With the use of this process a SEO specialist can make upto $59000 according to salary.com
- Pay-per-click – these are the small advertisements that come up when different sites are browsed. They are made available as long as payment is done for that. As soon as the payment stops the ads stop showing up.
- Social media marketing – this is the means by which different social media platforms are used for the purpose of promotion of different products.
- Content marketing – this is a type of marketing where storytelling or blogs are used to communicate and inform people about the commodity to be marketed. This is a much long lasting process which can lead to the construction of a library over a phase of time. This is to some extent related to SEO.
- Email marketing – with the different and more advanced marketing has spring up. Even though it could not eradicate the use of email for the purpose of marketing. Some of the common ways might be the recipient email, urgency email (stating the closing of a sale) and even personalized emails can be done too.
- Mobile marketing – currently the most hand and used gadget is the mobile phone. Different social media, emails and even text facilities are available. Even if an individual fails to be active on social media, they do have a mobile. Thus, this kind of approach is more far reaching and helpful.
Speaking of the major skills that aid people in Digital Marketing are the individual’s ability to communicate and reach the targets and trigger their minds. It is a rapidly changing sector and alters its ability from time to time. Thus, it requires a fast adapting ability and mobilizing power.