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ANTI-COUNTERFEITING: THE BEST PROTECTION TECHNOLOGIES

Anti-counterfeiting performs not only imply obstructing the illicit effort of worldwide illegal gangs that benefit from plagiarism without honoring boundaries and legitimacy. Manifestations such as the black demand, the gray demand or sounding endanger businesses and trademark deals alike. Technology assists companies conserve commodities and customers.

THE NUMBERS OF COUNTERFEITING TODAY

According to the experimenters, the importance of counterfeit essences and exceeds 121 billion euros and pertain to the most various sectors: mainly makeups and gadgets, intoxicated drinks, electronics, apparel, chemicals and medications anti counterfeiting and brand protection.

In extension to the problem of the preservation of intellectual equity and margins, anti-counterfeiting is an effort right to customers  who, without that system of supervision and control guaranteed by the brands who, operating legally, are subject to the necessary operational and regulatory rules to guarantee the health of final consumers.

UNDERSTANDING RISK IN EXTENDED SUPPLY CHAINS

As globalization and the power of the Internet usher in new opportunities, it is becoming increasingly common for any type of business to understand the range of tools that help them protect themselves from intellectual property (IP) crime. When supply chains operate on a global scale, with different legislations, different time zones, different languages ​​and different standards, tracking and tracing products is very complicated. The weaknesses of the supply chains are linked to poor information transparency and a lack of synchronization of systems and applications. Anti-counterfeiting helps protect corporate profits, the world of work and tax revenues, safeguarding purchases and the health of consumers.

ANTI-COUNTERFEITING: THE AUTHORITIES AND OPERATORS INVOLVED

The problem of counterfeiting must be addressed by law enforcement authorities who must work together effectively to stem international crime. However, businesses large and small also need to maximize their protection against fakes. Today there are numerous technological solutions that help protect property rights, supply chains, while also guaranteeing the authenticity of products sold online .

ANTI-COUNTERFEITING TECHNOLOGIES: WHAT THEY ARE AND WHAT THEY ARE FOR

Anti-counterfeiting technologies differ according to their functions, the ways they use to perform them, and how they are inspected. When it comes to the fight against counterfeiting the techniques can be verified by the human senses or it is necessary to use special recognition devices. However, the common feature of all anti-counterfeiting methods is the use of specific marking devices (so-called markers). These are inextricably linked to the products (through various techniques) and contain the specific information that allows the technology to perform its essential function.

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