How To Market Your Brand Using Social Media?
One type of digital marketing is social media advertising, using social media networks, such as:
These social media networks are used to deliver paid ads to the target audience. Social media ads are an effective and quick way to connect with consumers and boost marketing campaigns. Leveraging various data sources help advertisers to hyper-target their audiences and deliver personalized content according to demographics and user behavior. After an audience is introduced to a brand on social media, the advertisers see more conversions and interactions. Social media ads are cost-effective and offer the prospect of high rates of return.
Social marketing is a must if you want a quick reach to new target markets. More companies, including the top-performing brands, use social media advertisements to grow the companies and to reach out to new consumers. It is vital to learn how these ads work and how they benefit your company to maintain up with the competition.
Different types of social media advertisements
Since the internet and content marketing are constantly evolving, there are different ways to go out on your advertising strategy on social media platforms. The different types of ads you choose will depend on your chosen platforms and the audience you desire to reach. Here are the most common types of advertisements used on social media:
- Static image ads
- Video ads
- Stories ads
- Messenger ads
What do static image ads mean?
Photos are used in social media advertising as they allow you to show brands, products, or services in a visually-appealing way. People choose visuals rather than text and be more drawn to photo advertisements. Photo ads may include a button “Shop Now”, which takes customers directly to the website for easy checkout. When using a photo ad as a part of the marketing strategy, be sure that you keep ads consistent and post high-quality photos with your organic content.
Why use video advertisements?
Aside from photo advertisements, video ads are best for visually-appealing content. A lot of people want to watch short-form video advertisements, which you have a small amount of time in keeping people interested in your videos. Platforms like FB and IG have options to generate short videos that people view and interact with instantly while scrolling through their needs.
Social media platforms provide stories Ads options caused by both photos and videos. The ads are full-screen and displayed for a certain amount of time, depending on the platform and type of ad. Photos can be used in FB stories, viewable for six seconds, while videos are playable for up to 15 seconds. IG stories ads can be 120 seconds as the maximum seconds for both photos and videos. These ads often give users the option to swipe up to access the website of the advertiser.
Social media ads are easy tasks, even anyone can do it.