Ways To Use Guerilla Style Marketing
If you’re in marketing, you know that it can be difficult to stand out from the crowd with traditional marketing tactics like TV or print ads. Guerilla marketing offers another way to reach customers without breaking the bank and if you do it right, you can actually make some money with this method too. Here are ideas to get you started with your Guerilla Marketing campaign.
1) Creating a Connection with Customers
The key to successful this type of marketing is creating a connection with customers. The more they feel they are getting something that’s not available elsewhere, the more likely they’ll be interested in your business. In order to make this happen, think about what the customer wants and needs before anything else. What problem do you solve? What causes do you support? How can you tie your product or service into a cause they care about?
2) Generating Excitement and Engagement
Guerilla marketing is a technique that involves low-cost, high-impact tactics. While it’s not always easy, the end result can be worth it. Here are ways you can use this to boost your business:
– Create eye-catching signage for your building or storefront windows.
– Hand out branded items at the trade show booth or in front of your store and ask people to share photos on social media using a special hashtag.
3) Reaching a Wider Audience
Guerrilla marketing is a great way to reach a wider audience, especially if you’re not targeting the usual demographic. As long as your idea is creative and interesting, you’ll be able to engage people who usually wouldn’t be interested in your business. Here is how to use guerilla marketing to boost your business.
On-Site Ads: On-site ads give potential customers an incentive to come into your store or business location. If they want that free T-shirt, they need to come in. If this method doesn’t work for you, try handing out coupons or vouchers instead of clothing so they can enjoy some of your products.
4) Building Brand Awareness
Guerilla marketing is a cost-effective and creative way to promote your business and share your product with the public. It’s not just about painting a slogan on the side of a building anymore. Here are five ways you can use guerilla marketing in your business.
5) Increasing Sales
-Offer a discount for first time customers
-Cross promote your business with other similar businesses in the area by offering discounts on their products or services when they come in to purchase from you. Offer them a free product or service with the purchase of one of their products. This is a great way to increase sales and customer loyalty at the same time.